When you let a 3-year-old make a sandwich, they include everything they like. Peanut butter, jelly, salami, Cheerios. Those are all great ideas! Chocolate, honey and maple syrup in there. Oh, Mom puts salt on food - let's do that too. Lots. That dish soap looks like a delicious green!
With the first bite, reality hits -- and they hand you the sandwich with a sour face.
Entrepreneurs are the same. We combine lots of good ideas into one bad idea.