Too much choice is a luxury - it's a type of wealth. But only when you know how to be wealthy. Wealthy people don't spend more time at shopping malls, slogging among the clothing racks. They work out what they truely want (often with help) and then have their wishes tailor-made.
Envision rather than choose.
When you're spoiled by choice, it helps to start with what you really want. You'll likely be able to pick the best parts of each option, and fill in the blanks with something completely new. Not among your first options, but exactly what you wanted.