The shortest path to point B
What's the fastest way to point B?
When I was 16, me and my buddy had a computer store. Our picture was in the local newspaper, which we took as validation of our guaranteed future success.
We had a whizkid strategy. We'd start selling computers, so we could build up a customer base to later sell training. There's a lot more money in computer training, you know.
After almost a year, we were on track, with a bunch of happy, new customers who bought computers. We were ready to offer training.
Then a computer training centre opened up on the same block. They were known as the training guys, we were known as the computer sales guys.
Don't over-complicate. The fastest way to point B isn't a straight line from point A.
It's to start at point B.